Apparently there is a whole world of people out there who are devoted to their Acura NSX, Honda S2000, Mitsubishi 3000GT, or Dodge Stealth. I met a mechanic who specializes in these makes and models. From a marketing perspective that's good. You want to define your niche as clearly and narrowly as possible. Dan Sharma, owner of Dan's Shop, has done just that. Instead of servicing any and all cars, he specializes not only in Acura and Honda cars, he goes even further by focusing in on these particular models. Smart marketing move.
If you are one of these people, check out his discount coupon for auto repair.
Thursday, September 10, 2009
Tuesday, August 18, 2009
What is unique about your business? What makes it different from that of your competition? Why should someone spend their hard earned money at your business rather than at your competitors?
I love working with business owners helping them to differentiate themselves in their market. Anyone can buy advertising. Anyone can get online exposure. But what makes your business really stand out is your brand - the way you are viewed by your target market.
For example, my sister - yes this is plain unadulterated nepotism - sells a pet car seat the FidoRido. Her unique edge is the end user, the dog who rides in the FidoRido. Dogs love them. They can see out the window, but are restrained so as not to be a hazard to the driver.
My sister is also not very internet savvy. That is why I had her get an ad package with LocalAdLink. It truly is the easiest most affordable way to advertise online.
Another client is a Christian Church in Torrance, CA. Yes, even churches advertise. What is unique about this church is that they meet in movie theater. That's a very different atmosphere than most people are accustomed to. And they give a free movie ticket to first time guests.
And it's not just churches. An exceptional Christian School in Redondo Beach, CA also benefits from branding exposure on the internet.
You can also check out golf courses california, if golf is your thing, and see what makes Tustin Ranch Golf Club one of the best in Southern California.
For those who love the arts, art and wall murals by Brian Kenyon is a great site to check out, or check out the aerial photos of aerial and wildlife photographer Ian Reid of Eagle Eye Gallery.
Business consulting is offered by Teshima and Company. Ken Teshima specializes in working with small and medium businesses filling in the shoes of a CFO, putting their business systems in place and making them operate smoothly and effectively.
And if you need work done on your transmission, The Transmission Super Shop is your place to find a trustworthy dependable mechanic who guarantees his work.
LocalAdLink will get you online exposure. I will work with you to make it effective. If you like easy, affordable, and effective, you've come to the right place. Let's work together to create an online presence that will make your business stand out.
I love working with business owners helping them to differentiate themselves in their market. Anyone can buy advertising. Anyone can get online exposure. But what makes your business really stand out is your brand - the way you are viewed by your target market.
For example, my sister - yes this is plain unadulterated nepotism - sells a pet car seat the FidoRido. Her unique edge is the end user, the dog who rides in the FidoRido. Dogs love them. They can see out the window, but are restrained so as not to be a hazard to the driver.
My sister is also not very internet savvy. That is why I had her get an ad package with LocalAdLink. It truly is the easiest most affordable way to advertise online.
Another client is a Christian Church in Torrance, CA. Yes, even churches advertise. What is unique about this church is that they meet in movie theater. That's a very different atmosphere than most people are accustomed to. And they give a free movie ticket to first time guests.
And it's not just churches. An exceptional Christian School in Redondo Beach, CA also benefits from branding exposure on the internet.
You can also check out golf courses california, if golf is your thing, and see what makes Tustin Ranch Golf Club one of the best in Southern California.
For those who love the arts, art and wall murals by Brian Kenyon is a great site to check out, or check out the aerial photos of aerial and wildlife photographer Ian Reid of Eagle Eye Gallery.
Business consulting is offered by Teshima and Company. Ken Teshima specializes in working with small and medium businesses filling in the shoes of a CFO, putting their business systems in place and making them operate smoothly and effectively.
And if you need work done on your transmission, The Transmission Super Shop is your place to find a trustworthy dependable mechanic who guarantees his work.
LocalAdLink will get you online exposure. I will work with you to make it effective. If you like easy, affordable, and effective, you've come to the right place. Let's work together to create an online presence that will make your business stand out.
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